Customer Relationship Management
Oracle’s integrated Customer Relationship Management (CRM) solution is a set of applications that give you information-driven sales, service, and marketing. Oracle CRM is built on an open, standards-based architecture that streamlines business processes, improves data quality, and allows all your key divisions to draw from the same source of data. With Oracle CRM, your company owns the single best tool for customer success—accurate information.
Oracle Customer Relationship Management Suite includes the following modules:
1. ORACLE CHANNEL REVENUE MANAGEMENT
The Oracle E-Business Suite family of Channel Revenue Management Applications enables information-driven channel revenue management by using consistent, accurate enterprise information and advanced tools for managing all aspects of both the direct and in-direct channels. From partner lifecycle management, discount and rebate program management, channel sales collaboration, claims settlement, marketing and measuring performance, Oracle Channel Revenue Management Applications increase channel effectiveness by using consistent enterprise information in every phase of the process. Only Oracle provides a single, global basis of information to drive channel effectiveness across your sales, marketing, and finance divisions. Oracle accomplishes this by using consistent information globally, ensuring all selling channels are aligned with corporate objectives. Moreover, when Oracle Channel Revenue Management is deployed across Oracle Database 10g and Oracle Application Server 10g technologies, you speed implementation, optimize system performance, and streamline support—all while maximizing your return on investment. Oracle Channel Revenue Management is part of the Oracle E-Business Suite, integrating with other E-Business Suite applications including Oracle Sales, Oracle iStore, Oracle Marketing, Oracle Supply Chain Management, and Oracle Financials
2. ORDER ORCHESTRATION AND FULFILLMENT
Order Orchestration and Fulfillment is a group of applications within Oracle Supply Chain Management that support the planning, configuration, pricing, orchestration and fulfillment processes. Together, these applications drive responsive and accurate product delivery across a variety of order capture and fulfillment methodologies and systems. Developed using Oracle’s Information-Driven Value Chain Management principles, the applications within this