At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.
This is a hybrid role reporting into the Support Center at Legacy West in Plano Texas.
The Social Media Manager is responsible for leading platform-specific strategy (TikTok and YouTube), content development, community cultivation, and real-time social engagement across Sally Beauty's organic social ecosystem. This role creates culturally relevant content, activates creator and UGC storytelling, identifies emerging trends, and uses social listening to guide the brand's presence and reputation. The manager drives brand affinity, engagement, and community growth while ensuring the Sally Beauty voice shows up consistently and meaningfully across channels. The Social Media Manager will also own the Strategic Day-to-Day Management and Execution of social media marketing plans set by business and have accountability to Performance Results. This role must work cross-functionally across marketing, merchandising, digital, stores, and more to ensure social programs optimized and align with business priorities and marketing goals. This role may occasionally travel to on-site photoshoots, productions, or brand activations to support content capture and community engagement. This is a hybrid role reporting into the Support Center at Legacy West in Plano Tx.
Responsibilities
Knowledge, skills & abilities requirements
Competencies & attributes
Working conditions & physical requirements
The typical working environment is in the support center office, and the work is sedentary. Typically, the associate may sit comfortably to do the job. However, some tasks and activities may be walking, standing, bending, carrying light items such as papers, files, books, and small parts, driving an automobile to a store location, etc. These activities are not frequent and do not require significant physical demands to perform the work.
While involving everyday risks or discomforts, the work environment is designed with standard safety precautions. These precautions, typical of offices, meeting and training rooms, retail stores, residences, or commercial vehicles, include using safe work practices with office equipment, avoiding trips and falls, observing fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated, ensuring the safety and comfort of our associates.
Benefits:
We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!
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