Job Description
Position Summary
The Graphic Designer is a creative, detail-oriented professional responsible for owning and
executing all visual brand output across digital and print channels. This role drives end-to-end
design production from concept to delivery, spanning email marketing campaigns, social media
content, and brand collateral for Gold Spectrum, as well as our sister company The Smoky
Grass Station.
Key Responsibilities:
● Design and produce all visual assets including packaging, labels, digital ads, social
media graphics, email templates, print materials, and internal brand collateral
● Contribute to the creative execution of email marketing campaigns, designing
high-converting templates, managing layout and visual strategy, and optimizing for
engagement and deliverability within Klaviyo
● Create platform-specific social media content (Instagram, Facebook, X, TikTok) that
drives audience growth, engagement, and brand awareness
● Maintain absolute brand consistency across every customer-facing touchpoint, evolving
the visual identity as the company scales
● Ensure all creative output complies with state and local cannabis advertising regulations,
platform content policies, and packaging/labeling laws
● Collaborate directly with leadership, marketing, and cross-functional teams to translate
business objectives into compelling visual solutions
● Manage multiple design projects simultaneously, meeting deadlines without sacrificing
quality
● Continuously refine creative workflows, templates, and asset libraries to support speed,
scalability, and operational efficiency
● Stay current on cannabis industry marketing trends, competitor branding, and emerging
design tools and techniques
Key Performance Indicators (KPIs):
● Brand Consistency: 100% adherence to brand guidelines across all channels and
materials
● Asset Turnaround Time
● Email Campaign Performance: Measurable improvement in open rates, click-through
rates, and visual engagement quarter over quarter
● Social Media Engagement: Consistent growth in engagement metrics (likes, shares,
comments, saves) tied to designed content
● Compliance Accuracy: Zero compliance violations across all published creative
packaging, digital, and print
● Listing & Product Visual Quality: 100% of active SKUs supported with high-quality,
optimized product imagery
● Project Completion Rate: ≥ 95% of design projects delivered on time and within scope
● Revision Efficiency: Average of two or fewer revision rounds per project through clear
communication and strong first drafts
● Proofing: There should be 100% accuracy in content provided at a project’s final
delivery. Proofing should be done by the designer prior to turning in final deliverable
Required Skills & Experience:
Adobe Creative Suite proficiency is required, including Photoshop, and Illustrator. Hands-on
experience with email marketing platforms and social media content creation is preferred.
Familiarity with cannabis industry advertising restrictions and compliant marketing practices is
strongly preferred. At least 2 years of professional graphic design experience is expected, but
more is always appreciated.
Bonus Points:
Marketing Experience, Motion graphics or video editing (After Effects, Premiere Pro).
Photography or photo retouching. Figma or collaborative design tools. Cannabis compliance
experience. Basic SEO knowledge as it relates to visual content.
Apply with any resume and portfolio. If you're creative, detail-driven, and ready to grow, let's
talk.
Age 21+ Required
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